Thursday, 20 November 2008
 
 
 
  sales and marketing
 
 

Background

The major reason for establishing National Medical Stores (NMS) was the need to establish a reliable and sustainable drug supply system. NMS, an autonomous government corporation established by statute of parliament, is responsible for procurement, storage and distribution of all essential drugs and medical supplies primarily to public sector. However, implementation of this responsibility has been associated with several challenges that include but not limited to the following:

  • Parallel procurement of drugs and medical supplies by various programmes of Ministry of Health, which undermined NMS’ mandate.
  • Conflicting government policies; privatization, liberalization, decentralization and establishment of tender Boards for autonomous Health Institutions.
  • High level of indebtedness.
  • Regular stock out position of some essential drugs while having excesses of others.
  • Bureaucratic procedures and controls focused on storage function of the institutions other than sales and customer service.

The above together with other macro policies governing the pharmaceutical trade called for drastic measures that could enhance NMS’ efficiency and competitiveness in a liberalized economy.

 

Albert Kalangwa

Kalangwa Albert

Ag. Head of Sales and Marketing


Marketing strategies to turn NMS into an efficient customer oriented organization.

Although NMS still maintains a uniform pricing policy, that promotes equitable distribution of drugs and medical supplies throughout the 56 district of Uganda, it has an uphill task of fulfilling this social obligation in a financially viable manner.

Sustainability of this equitable pricing greatly relies on our (NMS) ability to retain the major pharmaceutical buyer, Government (Both central and Local Govts), as well as recruit new customers. Therefore various strategies have been developed, to increase NMS competitiveness, by changing our focus from storage to customer service and order fulfillment.

  • Centralized Order processing
    Customer order processing was centralized in sales office under marketing departments to improve the speed of processing customer orders. Structural changes are under consideration to further improve speed of order processing by moving sales staff to the main stores.

  • Credit Sale Agreement arrangement
    NMS changes regarding payment terms, from credit sales to cash payment policy greatly contributed to drastic decrease in our indebtedness position this year. However, cash payment terms generated many complaints from many customers who explained that their respective institutions’ payment processing procedure was too lengthy to enable them timely access drugs. Most customers indicated that it takes them 2 to 3 weeks to complete payment process.

    NMS responded to this concern by introducing a mechanism that enables the districts/Hospitals access drugs and process payment within 30 days. This mechanism is through signing a credit sales agreement, which is essentially a commitment from the customer to pay for drugs received within 30 days.

  • Service Delivery Promoters (SDPS)
    A new program geared towards increased sense of ownership and participation by local authorities, as promoted under decentralization policy, has been initiated through appointment of SDPs. These promoters nominated by the district key stakeholders in drug supply management serve as a link between NMS and the Districts/Autonomous Institutions.

  • Electronic banking
    To ease receipt of payments from our upcountry customers, e-banking was introduced. It also reduced on debt collection periods as distance is no longer an issue in effecting timely payments that match customer requirements.

  • Kampala Office
    Establishment of a co-ordination office at Kampala minimized customer concerns related to our disadvantaged location in Entebbe. The Kampala Office has been electronically linked to Entebbe, further easing access to stock information. It also serves as an outlet for serving private sector and promoting good public relations.
    In addition, the presence of NMS in private sector has greatly contributed to stable drug prices (whole sale prices) throughout the country.

  • Flexible distribution schedules
    NMS has adopted a flexible distribution plan. It has moved away from the rigid quarterly deliveries to as and when customers make commercially viable delivery requests.

  • Flexible Procurement methods.
    To meet the ever-fluctuating customer needs, and reduce on stock-out levels of essential drugs/excesses of others, flexible procurement methods have been adopted within acceptable public procedures.

  • Total Quality Management (TQM).
    Management and staff of NMS are currently undergoing training in various aspects of Quality Management Systems. Completion of this exercise will lead to NMS becoming ISO 9001 2000 certification. In addition, it promotes efficiency through monitored adherence to standardized procedure.

Contact: sales@natmedstores.org

 
 
 
Plot 4-12 Nsamizi Rd,
P. O. Box 16, Entebbe - Uganda.
Tel: 256 41 320524, 320507, 320566,Fax: 256 41 321062.
Email:nms@natmedstores.org